I think this issue has been taken too far and it shows a lot of immaturity on the side of my black community. The focal point of Rachel's entire career will not be about the work that she did on behalf of the black community but the fact that she lied about her heritage. These are the same black people who sit around their television screens and laugh at shows that depict black people being degraded but they are silent on those issues. These are the same black people who are ashamed of their natural hair roots and skin colour but they decide to attack a woman for her acknowledgment of the beauty of it. If this lady was bringing down the black community that would be another issue but this lady has spent her life trying to help build it up. Why isn't she being given credit for that? I for one am not free of sin so I will not begin to judge her. Before you decide to judge a lady for pretending to be black let me ask you how authentic you are as a black? How much of our black heritage do you know because it's far deeper than the colour of your skin.
As a Digital Marketer in Jamaica, how would I revamp Palace Amusement? Here are some of my ideas: 1. The History of Palace Amusement - Create a campaign highlighting where the company is coming from, where it is now, and where it will be. Speak to grandparents who visited at the start, and have each group share their experience. Tie these experiences in with a film of the time. 2. The Love of Palace – Many couples have had their first dates at the movies, sparking relationships that blossomed into marriages and lifelong love stories. This campaign will highlight some of these real-life romances using a black-and-white aesthetic to evoke nostalgia and emotional connection in a visually captivating TV commercial, which will also be promoted across digital platforms. The campaign will culminate in an in-person event where couples with similar love stories will be invited to a special screening of the romance movie currently showing. Brands will be invited to partner in creati...
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