Have you ever stopped to think do we even remember why we are proud to be Jamaicans? Perhaps your answer might be our achievements in sports, music or even our food. However have you stopped to think that we have come to accept that Jamaica is mostly known for violence and weed smoking? At first you might say no but those are mere words as our actions show a whole other story. We share pictures of half naked women, songs promoting weed smoking and violent activities, music videos of Jamaican women in compromising positions. How often do you stop to share something about the history of Jamaica? How much of the Jamaica's history do you even know? More often I have heard that its boring, whats the point of learning all of that? Yet we shout our in large numbers that we are the future and we aren't be listened to. A future that knows not of its origins, yet much positivity is expected of them. In order for us to bring about this change that we speak so much of we have to talk about embracing our culture over again and not the current culture that is mixed mostly with the influences of countries such as America. If you sit and question the youths of our country they know more about the culture of other countries than their own. Again I ask what makes you a proud Jamaican? Before you do that think about how much positive words you speak about Jamaica on a daily basis, how many young children do you educate about where Jamaica is coming from. When you can answer that positively then you can comfortably say that you are in deed ready to lead Jamaica.
As a Digital Marketer in Jamaica, how would I revamp Palace Amusement? Here are some of my ideas: 1. The History of Palace Amusement - Create a campaign highlighting where the company is coming from, where it is now, and where it will be. Speak to grandparents who visited at the start, and have each group share their experience. Tie these experiences in with a film of the time. 2. The Love of Palace – Many couples have had their first dates at the movies, sparking relationships that blossomed into marriages and lifelong love stories. This campaign will highlight some of these real-life romances using a black-and-white aesthetic to evoke nostalgia and emotional connection in a visually captivating TV commercial, which will also be promoted across digital platforms. The campaign will culminate in an in-person event where couples with similar love stories will be invited to a special screening of the romance movie currently showing. Brands will be invited to partner in creati...
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