So while sitting at UTech recently I started to think about the beauty of Jamaica. I noticed Indians, Africans, Rasta men, Muslims, Christians and a smile flashed across my face as I quickly remembered our motto "Out of Many one People'. How often do you think about it? some people will say the mix of different cultures together is what makes Jamaica unique but what if its the reason why we have the many problems that we have. Are the problems that Jamaica face unique to Jamaica? Or are people being a bit too judgmental?. Indeed Jamaica is struggling financially, education of young people is not where it should be and crime is Jamaica's middle name. I am on social media a lot so I observe young people as much as I possibly can and I have come to the conclusion that the thinking of young people in Jamaica are primarily of getting rich quick and hopefully Jamaica will follow. Why not turn around that way of thinking to reflect Jamaica getting rich and in turn the citizens becoming rich. The thinking of Jamaica's youngest are all over the place really but what can one expect when those who are leading the country reflect the traits of being confused themselves. Priorities have to continually be questioned, no faith is in them and calls are being made for young people to take over and the old to have a seat. Can the young people really take charge? 'Train up a child in the way he should go so when eh is old he will not depart from it", if we should go by this saying, have the young people been properly trained to bring about a change? So before we pull at their hands to take up leadership why not start the training process -Better late than never
As a Digital Marketer in Jamaica, how would I revamp Palace Amusement? Here are some of my ideas: 1. The History of Palace Amusement - Create a campaign highlighting where the company is coming from, where it is now, and where it will be. Speak to grandparents who visited at the start, and have each group share their experience. Tie these experiences in with a film of the time. 2. The Love of Palace – Many couples have had their first dates at the movies, sparking relationships that blossomed into marriages and lifelong love stories. This campaign will highlight some of these real-life romances using a black-and-white aesthetic to evoke nostalgia and emotional connection in a visually captivating TV commercial, which will also be promoted across digital platforms. The campaign will culminate in an in-person event where couples with similar love stories will be invited to a special screening of the romance movie currently showing. Brands will be invited to partner in creati...
Comments
Post a Comment