Sometimes we meet people on a bad day,month or year. Sometimes we don't see the entire story but only a fraction and it may not be pleasing to us. Sometimes we meet people when they are trying to over come an obstacle in life but we don't see that. Sometimes we meet people after they have overcome a heartbreak but we just look at the fear in their eyes and laugh at their weakness. Sometimes we are presented with the old pages of someone life but and we form conclusions without flipping to the new pages. Sometimes we are so caught up in that particular bad moment that we experienced that the newness of a new day are never factored into our analysis.
As a Digital Marketer in Jamaica, how would I revamp Palace Amusement? Here are some of my ideas: 1. The History of Palace Amusement - Create a campaign highlighting where the company is coming from, where it is now, and where it will be. Speak to grandparents who visited at the start, and have each group share their experience. Tie these experiences in with a film of the time. 2. The Love of Palace – Many couples have had their first dates at the movies, sparking relationships that blossomed into marriages and lifelong love stories. This campaign will highlight some of these real-life romances using a black-and-white aesthetic to evoke nostalgia and emotional connection in a visually captivating TV commercial, which will also be promoted across digital platforms. The campaign will culminate in an in-person event where couples with similar love stories will be invited to a special screening of the romance movie currently showing. Brands will be invited to partner in creati...
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