My first patty love was Tastee Patties, and to be honest, it is truly disappointing to see that they have failed to capitalize on and take the brand to new levels. In this blog post, I will break down some of the ideas that I would implement to revive the brand in the digital space to surpass what competing brands are currently doing.  The First Bite In primary school, Tastee Patties felt like a reward; our end-of-week treasure after saving a few dollars from lunch money each day. That first bite was more than food; it was joy, friendship, excitement, and pure Jamaican childhood wrapped in a flaky crust. The First Bite Campaign will tap into that shared memory, reconnecting generations to the Tastee moment they’ll never forget, while also introducing younger Jamaicans to the brand in a way that feels timeless, cultural, and deeply personal. Tastee Canteen Makeover Challenge Tastee Patties has been a staple of school lunches across Jamaica for decades, sponsoring canteen areas and m...