My first patty love was Tastee Patties, and to be honest, it is truly disappointing to see that they have failed to capitalize on and take the brand to new levels. In this blog post, I will break down some of the ideas that I would implement to revive the brand in the digital space to surpass what competing brands are currently doing. The First Bite In primary school, Tastee Patties felt like a reward; our end-of-week treasure after saving a few dollars from lunch money each day. That first bite was more than food; it was joy, friendship, excitement, and pure Jamaican childhood wrapped in a flaky crust. The First Bite Campaign will tap into that shared memory, reconnecting generations to the Tastee moment they’ll never forget, while also introducing younger Jamaicans to the brand in a way that feels timeless, cultural, and deeply personal. Tastee Canteen Makeover Challenge Tastee Patties has been a staple of school lunches across Jamaica for decades, sponsoring canteen areas and m...
As a Digital Marketer in Jamaica, how would I revamp Palace Amusement? Here are some of my ideas: 1. The History of Palace Amusement - Create a campaign highlighting where the company is coming from, where it is now, and where it will be. Speak to grandparents who visited at the start, and have each group share their experience. Tie these experiences in with a film of the time. 2. The Love of Palace – Many couples have had their first dates at the movies, sparking relationships that blossomed into marriages and lifelong love stories. This campaign will highlight some of these real-life romances using a black-and-white aesthetic to evoke nostalgia and emotional connection in a visually captivating TV commercial, which will also be promoted across digital platforms. The campaign will culminate in an in-person event where couples with similar love stories will be invited to a special screening of the romance movie currently showing. Brands will be invited to partner in creati...